CRM & ERP Platforms
Build faster. Comply always. Scale confidently.
A composable, multi-tenant platform powering seven vertical CRM products with DPDPA, HIPAA, GDPR and RERA built into the architecture — alongside a full-stack SAP practice for the enterprise landscape you already run.
2023
Founded · Bangalore
37
Specialist engineers
200+
Live B2B users
12
Production microservices
Why we exist
Three expensive problems. One platform.
Each of these is solvable in isolation. Solving all three at once is the reason the platform exists in the form it does.
Problem 01 · Build cost
₹50 lakh and 18 months before a single user signs in
Building a SaaS backend from scratch costs upwards of ₹50 lakh and takes 12 to 18 months — auth, tenancy, workflow, messaging and audit all rebuilt from zero before anyone sees the product you actually wanted to sell.
- Twelve production microservices, ready to configure
- Weeks to a deployed vertical, not quarters
- Composable — license the whole stack or a single service
- White-label from day one if the brand should be yours
Problem 02 · Compliance debt
Compliance patched in after launch is a legal liability
DPDPA, HIPAA, GDPR and RERA are usually bolted on once the product is already live, which means retrofitting consent, erasure and audit into a schema that never anticipated them. That is the expensive way to do it.
- Compliance enforced at the data layer, not the UI
- Tenant-configurable mode — one platform, four regimes
- Field-level redaction at the export boundary
- Audit trails and consent records from day one
Problem 03 · Generic SAP
A standard SAP rollout with no domain logic and no AI layer
Most SAP implementations stop at the standard suite — no industry-specific process logic, no extension path, no AI. The system runs, but the operation it was bought to improve is still working around it.
- Domain-specific apps on top of your existing landscape
- Manufacturing, gate entry and inventory solutions delivered
- AI extensions built on SAP BTP
- Additive to what you already run — not a replacement
Portfolio
Four practices, one unified company
A platform, the products built on it, our own product, and an enterprise SAP practice — sold separately, engineered together.
BaaS platform
Twelve composable microservices covering identity, multi-tenancy, compliance, workflow and messaging. License it, build on it, or white-label it entirely.
ExploreSeven CRM verticals
EdTech, HealthTech, real estate, recruitment, sales, legal and NGO — all on one config-driven engine. Changing the entity label creates a new product.
ExploreVEIL
An anonymous feedback API and product for organisations that need a structured, safe channel for honest input beyond a suggestion box.
ExploreSAP practice
Full-stack SAP delivery across BTP, Fiori, ABAP, S/4HANA and CAPM — staff augmentation, project delivery and long-term retained support.
ExploreUnder the hood
Twelve microservices. One config change creates a new vertical.
No vertical is hardcoded into the schema. Every product is a configuration — what takes a competitor twelve months, we change in a config record.
Foundation layer
Identity system
Google OAuth, JWT/RS256, role-based access control and OIDC discovery.
Org management
Multi-tenant with Free, Pro and Enterprise tiers, plus shadow users.
API key service
Key generation, rotation and rate limiting, hashed with Argon2id.
Audit service
Activity logs, usage aggregation and infrastructure cost modelling.
Product layer
CRM engine
Config-driven. Student, patient, client or candidate — nothing hardcoded.
Messaging
Conversation threads, campaigns, opt-in handling and template lifecycle.
Workflow engine
Trigger → condition → action rules engine, stored as JSON config records.
Notification engine
Email via Nodemailer, push via FCM, with a device token registry.
Compliance and data
Compliance governance
DPDPA, HIPAA, GDPR and RERA as a tenant-configurable mode.
Storage service
Signed URLs and bulk export with field-level redaction at the boundary.
Inbound connectors
Multi-source ingestion with routing and deduplication.
Cross-cutting layer
Health probes and per-route metrics embedded in every service.
The engine is the product. Every vertical below runs on exactly these twelve services. The difference between the EdTech CRM and the legal CRM is a set of configuration records — entity labels, pipeline stages, workflow rules and a compliance mode. Not a fork, not a branch, and not a second codebase to maintain.
Product portfolio
Seven verticals. Same engine. Weeks to deploy.
One engine powers all seven. Changing the entity label — student, patient, buyer, candidate — is what creates a new product.
| Vertical | Entity label | Core use cases | Compliance | White-label |
|---|---|---|---|---|
| EdTech CRMLive · 200+ users | Student | Admissions, counselling, pipeline, fee tracking and engagement | DPDPA | Yes |
| HealthTech CRM | Patient | Appointments, follow-ups, referrals and ABDM-ready records | HIPAA + DPDPA | Yes |
| Real estate CRM | Buyer / investor | Pipeline, site visits, bookings and channel partners | RERA + DPDPA | Yes |
| Recruitment ATS | Candidate | JD-to-offer pipeline, interview scheduling and sourcing | DPDPA + GDPR | Yes |
| Sales / B2B CRM | Client | Deal stages, proposals and revenue forecasting | DPDPA + GDPR | Yes |
| Legal CRM | Case / client | Matter management, billing, deadlines and documents | DPDPA | Yes |
| NGO / impact CRM | Beneficiary | Programme tracking, volunteer management and donor CRM | DPDPA | Yes |
EdTech CRM
Live · 200+ users- Entity label
- Student
- Core use cases
- Admissions, counselling, pipeline, fee tracking and engagement
- Compliance
- DPDPA
- White-label
- Yes
HealthTech CRM
- Entity label
- Patient
- Core use cases
- Appointments, follow-ups, referrals and ABDM-ready records
- Compliance
- HIPAA + DPDPA
- White-label
- Yes
Real estate CRM
- Entity label
- Buyer / investor
- Core use cases
- Pipeline, site visits, bookings and channel partners
- Compliance
- RERA + DPDPA
- White-label
- Yes
Recruitment ATS
- Entity label
- Candidate
- Core use cases
- JD-to-offer pipeline, interview scheduling and sourcing
- Compliance
- DPDPA + GDPR
- White-label
- Yes
Sales / B2B CRM
- Entity label
- Client
- Core use cases
- Deal stages, proposals and revenue forecasting
- Compliance
- DPDPA + GDPR
- White-label
- Yes
Legal CRM
- Entity label
- Case / client
- Core use cases
- Matter management, billing, deadlines and documents
- Compliance
- DPDPA
- White-label
- Yes
NGO / impact CRM
- Entity label
- Beneficiary
- Core use cases
- Programme tracking, volunteer management and donor CRM
- Compliance
- DPDPA
- White-label
- Yes
1
Engine, seven products
Weeks
To deploy a new vertical
4
Compliance modes
7/7
Verticals white-labelable
Our moat
One platform. Four compliance regimes. Built in.
The compliance mode is a tenant configuration, not hardcoded behaviour — which is what lets one platform serve all four markets without a separate build for each.
DPDPA · India
The Digital Personal Data Protection Act applies to every Indian product that touches personal data. Non-compliance carries penalties of up to ₹250 crore.
- Consent management at the point of collection
- Data principal rights: access, correction and erasure
- Data fiduciary obligations register
HIPAA · United States
Required for Indian companies serving US healthcare. Penalties reach USD 1.9 million, and the obligation follows the data rather than the company address.
- End-to-end patient data encryption
- Comprehensive access audit logs
- Breach notification protocols
GDPR · European Union
Applies regardless of where the company is registered. Any product with EU users is in scope, including products built and hosted entirely in India.
- Right to erasure — the right to be forgotten
- Data portability between processors
- Processor and controller agreements
RERA · India
Every RERA-registered developer is legally obligated. The requirement is built into the real estate vertical rather than left to the implementation team.
- Mandatory project disclosure compliance
- Buyer data protection and transaction audit trails
- Channel partner data governance
Owned product
VEIL: anonymous feedback organisations trust
An API-first anonymous feedback product for organisations that need a structured, safe channel for honest input. Enterprise-grade, DPDPA compliant, and available white-label.
HR leadership
Pulse surveys, exit feedback and anonymous complaints, with the response channel separated from the identity of the person using it.
Compliance officers
Whistleblower programmes and DPDPA audit trails that stand up to scrutiny, rather than an inbox nobody is accountable for.
School administrators
Anonymous reporting for students and parents, routed and triaged instead of collected and forgotten.
Enterprise leadership
Internal community feedback gathered without fear of consequence, and analysed as structured data rather than free text.
Free
₹0
per month
For teams testing the channel before committing to it.
- 1,000 responses per month
- Basic response view
Growth
₹4,999
per month
For organisations running feedback as a standing programme.
- 5,000 responses per month
- Analytics dashboard
- Multi-channel delivery
Enterprise
₹19,999
per month
For regulated organisations with an audit obligation.
- Unlimited responses
- SSO integration
- DPDPA audit log
- Dedicated support
Enterprise practice
Full-stack SAP. Domain-specific. AI-ready.
An existing SAP landscape is not an obstacle — it is the starting point. We extend what you run with domain-specific applications and AI layers rather than proposing to replace it.
Solutions delivered
- Manufacturing process management
- Gate entry applications
- Inventory management systems
- Business management dashboards
- AI-powered SAP solutions and extensions
- All-industry SAP consultancy
Staff augmentation
Dedicated SAP consultants embedded in your team, billed monthly per resource.
- ₹1.2L – ₹2.5L per consultant / month
- Scale up or down by quarter
Project delivery
End-to-end implementation scoped and quoted against your landscape and timeline.
- ₹25L – ₹5Cr, quote-based on scope
- Fixed milestones and exit gates
Retainer and support
Ongoing maintenance, enhancement and AI expansion once the system is live.
- ₹3L – ₹8L per month
- Named team with an agreed SLA
Pricing
Per-tenant pricing, published
CRM licensing and VEIL are priced openly, per user per month. SAP engagements are ranged, and white-label is quoted against your vertical and volume.
Starter
₹999
per user / month
Small institutes, clinics and boutique agencies getting off spreadsheets.
- Up to 5 users
- Core CRM and pipeline
- Standard compliance mode
Growth
₹1,999
per user / month
Mid-size EdTech providers, staffing firms and property developers.
- Unlimited users
- Workflow engine and campaigns
- Notification engine
- Full compliance module
Enterprise
Custom
from ₹3,500 per user / month
Hospital chains, real estate groups and multi-entity enterprises.
- All compliance modules
- Dedicated infrastructure
- SSO and audit logging
- Contractual SLA
| Product | Indicative price |
|---|---|
| White-label licence | Book a demo |
| White-label revenue share | Talk to us |
| VEIL Growth | ₹4,999 / month |
| VEIL Enterprise | ₹19,999 / month |
| SAP staff augmentation | ₹1.2L – ₹2.5L per consultant / month |
| SAP retainer | ₹3L – ₹8L / month |
| SAP project delivery | ₹25L – ₹5Cr, quote-based |
Partner programme
Your brand. Our backbone.
Agencies, resellers and SaaS founders can put their own name on any part of the stack — a single vertical, the whole platform, or one microservice.
Any of the seven CRM verticals
Your brand, your domain and your pricing to the end client. We stay behind the infrastructure.
VEIL anonymous feedback
Rebrand the product and deploy it on your own domain, with the API surface unchanged.
The full BaaS platform stack
For agencies that want to skip the infrastructure build entirely and start at the product layer.
Individual microservices
Take only the compliance module, the workflow engine or notifications — whichever gap you actually have.
Licence and maintenance
On request
Setup fee plus a fixed monthly licence
Predictable cost for established agencies. The partner owns the client relationship; we handle infrastructure, updates and compliance.
- Partner owns the client relationship
- Infrastructure, updates and compliance included
- Predictable monthly cost, fixed for the term
Revenue share
On request
No setup fee — a share of SaaS revenue
No upfront risk for new market entrants and resellers. We grow when you grow, and the incentive stays aligned for the life of the account.
- No upfront investment
- Aligned incentives on renewal and expansion
- Ideal for resellers and new entrants
How it starts
From first call to pilot in two weeks
No procurement theatre. Each step has a deliverable you keep whether or not you continue to the next one.
- 01
Day 1
Discovery call
Thirty minutes on your vertical, your entity model and the compliance regime you are answerable to. No deck required.
- 02
Day 3
Configured demo
A walkthrough of the platform configured to your vertical — your entity labels, your pipeline stages, your compliance mode.
- 03
Day 7
Proposal
Scope, tier, timeline and price in writing, including which parts you would license versus have us build.
- 04
Day 14
Pilot or sign-off
A pilot tenant provisioned against real data, or a signed statement of work for the full deployment.
See the platform configured to your vertical.
A thirty-minute walkthrough with your entity model, your pipeline and your compliance regime already set up on the call.